Every e-commerce story has a turning point—that moment when growing your brand means you can no longer rely on messy spreadsheets and gut feelings. At New Scale, we turn that transition into your greatest competitive edge.
Scaling brands in Dubai and across the GCC face critical operational questions that standard analytics completely ignore.
We move beyond static dashboards that sit ignored in executive inboxes.
We transform passive data into automated, profit-generating operations across three core pillars.
Connect local GCC marketplaces (Noon, Amazon AE), localized payment gateways (Tabby, Tamara), and web channels into a unified BigQuery warehouse. Instantly expose hidden operational costs, platform fees, and logistics inefficiencies across regions.
Eliminate conflicting reporting across teams using modern dbt modeling and automated Airflow pipelines. Standardize metrics so marketing, logistics, and finance teams make decisions using the exact same verified numbers.
Deploy proactive Reverse ETL workflows that actively run your business.
How we partner with e-commerce brands to drive immediate economic return.
We dissect your current tech stack, identify hidden inventory leaks, and uncover high-leverage revenue opportunities in 1–3 focused sessions.
You receive a clear, execution-ready architectural roadmap designed to capture immediate financial impact and eliminate operational bottlenecks.
We build, automate, and fully document your new data engine so your internal team can easily own and operate it without continuous retainer fees.
New Scale is led by Mina Sonbol, a data engineer and data scientist who has built warehouses, pipelines and analytics for telecom, ad-tech, AI and GCC e-commerce companies.
Meet Mina →If your numbers live in Noon Seller Center, Amazon, Salla, Tabby, Tamara, ad platforms and a few spreadsheets—and different teams report different figures—yes. A warehouse such as BigQuery gives you one place where every sale, fee, return and ad dirham can be joined up and trusted. For smaller brands we'll tell you honestly if it's too early.
Regional marketplaces (Noon, Amazon AE), local storefronts (Salla), BNPL and payment gateways (Tabby, Tamara), ad platforms, product analytics tools like Mixpanel and Adjust, your production database, and operational tools like WhatsApp. Where no ready-made connector exists, we write custom API integrations.
The audit runs over 1–3 focused sessions. You leave with a prioritized, execution-ready roadmap showing where money is leaking and what to fix first.
No. We build, automate and fully document your data engine so your internal team can own and operate it. Ongoing support is available if you want it, but it's never required.
We're based in Cairo and work remotely with brands across the UAE, Saudi Arabia, the wider GCC and Africa.
Schedule your initial Data & Profit Audit today. The first conversation is free.